Experiences Beyond a Simple Screen for Ads

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One of my friends decided at the beginning of March to go through a process of disconnecting her mobile. In fact, it 'emptied' it completely of Country Email List content. It eliminated social networks, apps of all kinds and even browsers. He was left with the most basic services, those of a "dumb phone" adding the camera and WhatsApp.The disconnection process - the present slowed her down and brought her back to mobile normality - was marked by her feeling that she was spending too much time staring at the mobile screen. Hours went by watching content on Twitter, consuming threads or reading news, also doing a kind of infinite scroll on Instagram.

He is not the only person I know who has self-limited his mobile phone and its services on occasion or who has tried to reduce his dependence on it. Another has activated the Country Email List service that many mobile phones now include by default, which counts the hours spent with the different services, to know how much time it loses. Much, something that has made him promise many times to lead a healthier digital life and much less hooked on the mobile screen.These stories are, of course, to exemplify the growing concern of some groups within society about their mobile dependency. Disconnecting from our smartphone screens seems impossible. Now, even changing countries makes it difficult: free roaming in the EU has eliminated the terminal blackout when crossing borders.

But the interesting thing about all this is what it says to brands and companies. The mobile phone is a decisive part of our life and not having a mobile marketing Country Email List strategy and a clear presence in that scenario is almost like a kind of suicide. If you want to connect with the consumer, the mobile phone must be a basic tool. We spend too much time staring at our mobile screens not to.A recent study by Showroom has analyzed how Spaniards relate to their mobile devices and the weight they have on their purchases.

Of course, in that constant looking at the screen, social networks are used a lot. 48.93% of Spaniards who use mobile phones spend most of Country Email List their time browsing social networks. After that, talking on the phone (here they include video calls), listening to music and games, watching series / videos and shopping are positioned. 3.71% of Spanish smartphone users spend that time shopping online from their smartphone.